Interactive urinals and other advertising
Nowhere are we more captive than at 30,000 feet. And advertiser agency Brand in the Hand knows it. They're hoping to earn our goodwill for their clients by hitting us with ads during that brief flash of excitement when the flight attendant hands us a free (for now) bag of peanuts.
But simply slapping ads everywhere isn't the trick. "The challenge for Brand In Hand and any company or marketer entering ambient media is to make sure their brand message is adding value to the consumer," says Andrew Hampp of Advertising Age in the CNN.com article.
I'm a voracious bathroom reader, so I'm looking forward to the day when USA Today sponsors the airplane lavatory and prints the news on each sheet of toilet paper. Talk about adding value....